The Rise of Companion Documentaries on Netflix

Over the previous few months, we’ve seen a brand new outstanding pattern at Netflix. For some of their large motion pictures and sequence, a companion documentary has been launched both shortly afterward or beforehand. What’s behind this pattern, and why is Netflix doing it? Let’s have a look.

Before we get into the why what precisely is occurring right here? As defined, some of Netflix’s fictional exhibits and films are getting companion documentary sequence. This has or might be occurring with not less than 6 titles within the again half of 2022.

Here’s a rundown of which Netflix Original titles are getting the companion documentary remedy:

  • Ryan Murphy and Ian Brennan’s DAHMER: Monster: The Jeffrey Dahmer Story may have a companion documentary sequence in October 2022. That’s known as Conversations with a Killer: The Jeffrey Dahmer Tapes and can launch on October seventh. The docuseries is an element of a long-running sequence from Joe Berlinger.
blonde netflix movie

Picture: Netflix

  • The new Ana de Armas film Blonde dives into the life of Marilyn Monroe. That got here just some months following The Mystery of Marilyn Monroe: The Unheard Tapes
  • Netflix’s Thai Cave Rescue: Limited Series may have a companion docu-series in early October known as The Trapped 13: How We Survived The Thai Cave.
The good nurse netflix

Picture: Netflix

  • Set to debut on October twenty sixth, The Good Nurse is about an ICU nurse who suspects a health care provider could also be inflicting pointless deaths starring Eddie Redmayne and Jessica Chastain. Capturing the Killer Nurse is the companion documentary on the true story that impressed the film. The docu-series is coming to Netflix in November.
  • The Puppet Master: Hunting The Ultimate Conman was a docu-series launched earlier in 2022. In choose Netflix areas, they licensed Rogue Agent, a characteristic movie based mostly on the identical story.
  • Longer time period, Eat The Rich: The GameStop Saga will see a companion GameStop film launch additional down the road.

The thought behind this technique ought to be pretty apparent.

Say you’ve simply completed the brand new Blonde film and the credit are rolling. Netflix then throws up a suggestion for The Mystery of Marilyn Monroe: The Unheard Tapes. The chances are high that should you’ve caught proper to the top, you’re utterly immersed within the story.

Following the top of the credit, chances are you’ll go off and search on Google, Wikipedia or YouTube in regards to the film’s protagonist. But with companion documentaries, Netflix can preserve you in its ecosystem and engaged for just a few hours longer with its personal commissions.

mystery of marilyn monroe documentary suggestion

Marilyn Monroe docuseries beneficial after ending Blonde

What’s on Netflix contributor and educational on the Charles III University of Madrid, Christopher Meir, gave us deeper insights into transfer saying:

“The linked non-fiction content that Netflix often commissions, acquires or licenses to accompany high-profile film and drama series are examples of what media scholars call “paratexts”, works that are supposed to encourage us to complement our understanding of one thing we watched or in some instances to draw us to observe the extra high-profile textual content to which it’s linked (in Netflix’s case, by algorithms).

Examples of these paratexts are non-fiction documentaries recounting occasions which are dramatically re-created, or “making of” featurettes for some movies and sequence, usually the awards contenders that Netflix launches each awards season. These sorts of texts will not be significantly new within the context of movie and tv advertising and marketing and most just lately would usually characteristic prominently on DVD releases of movies, for instance. In this fashion, Netflix (in addition to Amazon and HBO) is but once more constructing on present business practices whereas plugging them into its dynamic and data-driven applied sciences.”

Digital i’s Sophia Vahdati advised us that the transfer is to assist “extend the lifecycle of their content” and that it’s half of evolving methods at Netflix.

Vahdati talking in regards to the evolving technique, stated, “First we saw split-release strategies and now the companion documentaries. Both tactics serve to keep viewers engaged once their interest has been sparked by a certain piece of content. Rather than binge a show and then forget it, the ‘engagement time’ is amplified.”

Are you having fun with Netflix’s new technique of companion documentaries? Let us know within the feedback.

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