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Netflix 2022 Year-in-Review: The Good, The Bad and The Ugly

Picture: Adobe Stock

Welcome to an end-of-year recap of what we thought had been the nice bits of the yr, the unhealthy bits of the yr, and the downright ugly. 

This is a part of a sequence of articles we’ll be doing to shut out the yr, wanting on the yr that was. We’ll have our predictions and hopes for 2023, extra best-of lists, and a deeper dive into some information for the yr.

Until then, right here’s our overview of 2022 with the nice, the unhealthy, and the ugly.


The Good: Netflix’s Top 10s

netflix top 10s

Picture: Netflix

Although launched in late 2021, the Netflix high 10 website has actually come into its personal all through 2022, giving retailers and you, the followers, a greater manner of realizing precisely how effectively your favourite present or film is doing. It lets us extra precisely predict renewals and cancelations and really benchmark reveals and motion pictures like by no means earlier than (like we do in our Netflix high 10 experiences each Wednesday).

Netflix has at all times been criticized for not offering numbers, however this was a giant step towards transparency.

It additionally means everybody else within the trade utilizing obscure and meaningless “100 million viewers” or “best opening weekend launch” PR releases look pathetic compared.


The Good: Hit price in Drama Series and Movies

joyce hopper netflix stranger things

Picture: Netflix

Netflix had some big hits this yr

According to Netflix, the highest 4 hottest reveals of all time had been launched in 2022, with Stranger Things 4, Wednesday, Dahmer, and the second season of Bridgerton being big wins for the service.

Even additional down the viewership checklist, there have been some good wins for Netflix. Virgin River continues to tug in stable viewership and newer reveals like The Recruit and The Lincoln Lawyer look to be doing effectively.

Limited sequence are nonetheless doing effectively for Netflix, with success within the area together with Inventing Anna and From Scratch.

Nielsen confirms this truth, too, with not one streamer coming near Netflix on the subject of creating new hits and both reliant on franchise IP, previous catalog or huge theatrical releases, with Netflix typically locking out all ten spots in a few of its weekly charts.

In phrases of flicks this yr, I believe it’s been one of many service’s strongest lineups, with 2019 being essentially the most comparable. Across a broad spectrum of genres (and loads of big-budget swings), they managed to get loads of motion pictures this yr rating of their all-time most-watched lists within the high 10s, and we’ve additionally seen the worldwide film document smashed by Troll.


The Good: Ryan Murphy

dahmer netflix best series of 2022

DAHMER – Picture: Netflix

Since putting his cope with Netflix, Ryan Murphy actually struggled to get a lot traction exterior of Ratched, which technically wasn’t even a part of his general cope with the streamer.

Until 2022, his initiatives had been rather more area of interest affairs specializing in LGBTQ themes, and whereas some had vital acclaim and survived for some weeks within the high 10s, the creator wasn’t precisely delivering hits that made him well-known over at FX and Fox to land him the deal within the first place.

Moving again into the horror style with three 2022 entries, Murphy lastly took residence some wins. DAHMER, The Watcher, and to a lesser extent, Mr. Harrigan’s Phone had been all returns to varieties for the creator.

The query now turns into, does his Netflix deal get renewed? I’m nonetheless leaning in the direction of no, however with the caveat that Netflix will hold shopping for initiatives shifting ahead, comparable to new seasons for DAHMER and The Watcher.


The Good: Netflix Germany’s Output

all quiet on the western front netflix october 2022

All Quiet on the Western Front – Picture: Netflix

In earlier years, we’ve seen international locations like Spain and South Korea creating huge hits for Netflix however this yr was actually the yr of Netflix Germany with some glorious initiatives popping out of the areas with many managing to interrupt via the noise.

On the TV facet, the nation was behind the second season of Barbarians and King of Stonks, with their two largest hits being Kleo and The Empress each of which have been renewed.

1899 was maybe the nation’s largest sequence out this yr, nevertheless. Using ground-breaking know-how and arrange as a really worldwide title, the present from the creators of Dark delivered.

Of course, All Quiet on the Western Front was undoubtedly the most important title this yr to come back out of the area.

It blew audiences and critics away and we’ve bought our fingers and toes crossed that it performs effectively subsequent yr at numerous award reveals. We’ve already given it our highest accolade in awarding it one of the best new Netflix film of 2022.


The Bad: Comedy Series

blockbuster series netflix

Picture: Netflix

Unfortunetely, one other not-so-great yr on the subject of comedy at Netflix both.

Wednesday (arguably extra drama than comedy) was the only shining mild for a style that’s struggled on Netflix lately. As we’ve been reporting, Netflix has but to resume certainly one of its new comedy sequence since May 2021. Yep, not a single new Netflix comedy sequence that debuted in 2022 has been renewed.

Blockbuster finally didn’t ship on its already skinny premise resulting in Netflix having to place the ex-DVD rental chain in chapter once more. Mike Myer’s new sequence The Pentaverate was swiftly canceled, and lord is aware of what’s occurring with the Melissa McCarthy sequence God’s Favorite Idiot, which was seemingly minimize quick even throughout manufacturing.

The shiny spots had been Murderville and Mo however given their efficiency in Netflix’s high 10s, they had been hardly the

Even on the movie facet, there’s not a lot excellent news to speak about, with even Scott Stuber admitting to Bloomberg that there’s extra work to be carried out however stating, “There haven’t been that many pitches or scripts in the market.”


The Bad: YA Fantasy Shows

Warrior Nun Season 2

Picture: Netflix

Sticking with cancelations, one other style struggling on TV is young-adult fantasy reveals, significantly these with LGBTQ themes.

Whether it’s the actual fact there are too a lot of them, the traditional “lack of marketing” excuse, or not a big sufficient group being , you’ll be able to’t assist however discover Netflix is struggling to get a lot to stay.

Big cancelations within the area embody Warrior Nun (which has led to one of many largest campaigns to avoid wasting a present I’ve witnessed since overlaying Netflix), First Kill, and Fate: The Winx Saga.


The Bad: Netflix Gaming

netflix gaming 2022

This might come overly harsh, however Netflix Gaming has now a full yr underneath its belt, and regardless of having practically 50 video games accessible, you’d be hard-pressed to seek out many individuals enjoying them and even realizing that they exist.

Again, maybe we’re being overly harsh with this one as moving into gaming is not any simple feat and will finally be a marathon and not a dash, however by now, you’d hope there’d be a least one stand-out title.

They’re placing numerous funding on this space, shopping for up studios and establishing new ones to work on the format sooner or later. Still, there’s a lot to do past simply getting established cellular video games, stripping their previous monetization strategies, and placing a brand new coat of paint on.


The Ugly: Netflix Animation

wings of fire netflix series

Wings of Fire Netflix Animated Project Canceled

Starting with reporting from The Wrap, it’s been a tough yr for Netflix Animation, with many initiatives being canceled whereas in early improvement or manufacturing, a number of employees turnover, and lowered output.

Among the titles canceled that we find out about to this point embody:

  • Antiracist Baby
  • Bad Crimes
  • Bone
  • Boons and Curses
  • CentaurWorld (Season 2)
  • Dino Daycare
  • Kung-Fu Space Punch
  • Pearl
  • The Twits
  • Toil and Trouble
  • Wings of Fire
  • With Kind Regards from Kindergarten

Looking on the information, animation hasn’t been an enormous driver of viewership with just a few exceptions, and seemingly, due to re-upping offers with DreamWorks Television and film output offers from Universal and Sony Pictures Animation, it’s seemingly they had been simply oversubscribed within the style.


The Ugly: The Witcherverse

the witcher blood origin netflix limited series

The Witcher: Blood Origin – Picture: Netflix

One of Netflix’s flagship sequence The Witcher had a really tough yr.

Henry Cavill, probably the most liked points of the present, is ready to depart following the third season, which debuts in 2023, and that’s an enormous blow for the franchise.

Add to that The Witcher: Blood Origin has gone over like a plate of chilly sick with followers and novices to the franchise, with one of many worst scores of the year so far.

This is meant to be certainly one of Netflix’s blueprint sequence for the way it develops franchises internally as we transfer ahead with quite a few spin-offs and initiatives happening at anyone, and finally, it’s not going effectively.

And that’s simply the general public stuff and not topic to rumor or the gossip mill. Gossip surrounding the present, together with the writers not having a lot respect for the source material, rifts on set resulting in stress between Cavill and the showrunner, plus loads extra accusations and rabid hypothesis finally leaves a horrid style left in your mouth on the subject of the way forward for the present and franchise at Netflix.


The Ugly: The Stock Price

netflix ad tier

Picture: Adobe Stock

Yep, we’re going to speak concerning the inventory value.

You gained’t have been in a position to navigate the web a lot with out listening to about Netflix’s inventory value this yr which on the time of publishing remains to be 52% down YTD.

Puck’s Matt Bellani calls the inventory value plummeting the “Great Netflix Correction.”

Slowing subscriber numbers is the principle challenge for Netflix, resulting in hell freezing over and an advert tier being launched quickly. Does this clear up all of Netflix’s issues, or is the issue they’re dealing with a Hollywood downside? It appears to be like extra and extra just like the latter all year long, however Netflix nonetheless faces loads of headwinds within the months and years to come back.

Warner Bros. Discover stays at historic lows, and even Bob Iger returning to regular the ship at Disney has hardly excited buyers because the preliminary bounce.

Unlike a few of its rivals, nevertheless, Netflix doesn’t must cope with property in terminal decline whereas pumping cash into loss-leading streaming merchandise with no profitability in sight.

Streaming, whereas being the longer term, nonetheless has so much to show on the economics, with 2023 predicted to be another tough year for everybody within the area.


Before we depart you, right here’s just a few extra factors:

  • The good: Netflix’s tech group proved they’re nonetheless one of the best in enterprise, bringing an advert tier to market in document time in huge areas and not using a hitch.
  • The unhealthy: Does anybody else suppose Netflix’s Christmas slate this yr was a bit garbage in comparison with years prior? No Jingle Jangle, The Christmas Chronicles, or Klaus-level greatness this yr.
  • The unhealthy: We’re virtually definitely biased right here, however Netflix Tudum stays a headscratcher reliant on auto-generated solid lists for many of its site visitors. Speaking to different journalists the positioning additionally makes folks far wearier of going to Netflix PR, realizing that they could possibly be self-serving information as a substitute or outranking their very own reporting within the search rankings.
  • The ugly: The variety of Netflix Originals eliminated this yr was eye-opening with some huge titles like Hemlock Grove departing the service whereas Lilyhammer was saved. The query now turns into, have the floodgates opened?

What’s your huge takeaways for Netflix in 2022? Let us know within the feedback down under.


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