Binance, the world blockchain firm behind the world’s largest cryptocurrency trade, at the moment introduced it has signed a partnership settlement with the Recording Academy to turn into the first-ever official cryptocurrency trade companion for the 64th Annual Grammy Awards and Grammy Week occasions, together with the inaugural Recording Academy Honors celebration. As the official crypto trade companion of the Grammy Awards, Binance will proceed to work with the Recording Academy all through the yr to deliver numerous Web3 know-how options and experiences to the group’s members, occasions and initiatives.
“As we proceed to evolve the Recording Academy for a quickly altering music trade and for the subsequent technology of creators, we really feel that it’s necessary to work with modern companions to discover new monetization avenues for our members and create new experiences for music followers,” mentioned Recording Academy Co-President Panos A. Panay. “As the main participant in the crypto and blockchain house and with its community-focused strategy, Binance is the excellent companion for the GRAMMYs and for our mission to empower music individuals round the world.”
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“We had been impressed by the Recording Academy’s capacity to satisfy altering calls for by its neighborhood—that is one thing we mutually share as an organization that places customers and other people first,” mentioned Binance Co-Founder Yi He. “Beginning with the GRAMMYs, we’re excited to work along with the Recording Academy to deliver recent new experiences powered by blockchain and all the nice issues Web3 know-how can deliver to leisure.”
Further particulars about the partnership might be introduced at a later date.
Dwell from MGM Grand Backyard Area in Las Vegas, the 64th Annual GRAMMY Awards might be broadcast stay on Solar, April 3, 2022, at 8 p.m. ET/5 p.m. PT on the CBS Tv Community and might be out there to stream stay and on demand on Paramount+.