Binance Signs-On To Be The Official Cryptocurrency Exchange Partner of the 64th Annual Grammy Awards
Binance, the world blockchain firm behind the world’s largest cryptocurrency trade, at this time introduced it has signed a partnership settlement with the Recording Academy to turn into the first-ever official cryptocurrency trade companion for the 64th Annual Grammy Awards and Grammy Week occasions, together with the inaugural Recording Academy Honors celebration. As the official crypto trade companion of the Grammy Awards, Binance will proceed to work with the Recording Academy all through the 12 months to convey varied Web3 expertise options and experiences to the group’s members, occasions and initiatives.
“As we proceed to evolve the Recording Academy for a quickly altering music trade and for the subsequent era of creators, we really feel that it’s vital to work with revolutionary companions to discover new monetization avenues for our members and create new experiences for music followers,” mentioned Recording Academy Co-President Panos A. Panay. “As the main participant in the crypto and blockchain area and with its community-focused strategy, Binance is the excellent companion for the GRAMMYs and for our mission to empower music folks round the world.”
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“We have been impressed by the Recording Academy’s capacity to fulfill altering calls for by its neighborhood—that is one thing we mutually share as an organization that places customers and folks first,” mentioned Binance Co-Founder Yi He. “Beginning with the GRAMMYs, we’re excited to work along with the Recording Academy to convey contemporary new experiences powered by blockchain and all the nice issues Web3 expertise can convey to leisure.”
Extra particulars about the partnership can be introduced at a later date.
Dwell from MGM Grand Backyard Area in Las Vegas, the 64th Annual GRAMMY Awards can be broadcast stay on Solar, April 3, 2022, at 8 p.m. ET/5 p.m. PT on the CBS Tv Community and can be accessible to stream stay and on demand on Paramount+.
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